Welcome to the Moxie Media Blog. In this column we’ll be exploring ways for you to:
- Maximize your investment in Media assets (Video, Flash, Print, Web)
- Meet and exceed your communications goals
- Create innovative, wildly effective communications assets
- Leverage your communications assets to achieve optimum results
Here are our thoughts for this week:
Chances are, you watched video on the internet this week – and, you’re not alone. You’re part of a growing tidal wave of computer users who are increasingly getting their TV fix over the internet.
And I’m not just talking about “YouTube”. . .
Businesses are also serving up a lot video content on the web. Many organizations have posted video podcasts on their own websites or on services like iTunes for their customer to download regularly. If your company isn’t taking advantage of this growing trend you’re really missing out on a huge marketing opportunity.
Look at it this way, if your company has a website and you have video assets you also have something else; your very own broadcasting channel. It’s a channel that can exclusively broadcast your message to your target audience 24/7. Think about it. Most companies already have an image or sales video. You may also have other video assets that would help your audience to better understand your company or your products and services. Better yet, consider crafting video assets specifically for broadcast on the internet. Access to your clients is virtually unrestricted and you control the message you deliver.
Video viewing on the internet has gone mainstream. Everyone – including your customers and potential customers – are watching video on the internet. Here are some statistics to consider:
- 74 percent of the total U.S. Internet audience viewed online video.
- 55% of all adult Americans now have a high-speed internet connection, according to a May 2008 survey conducted by the Pew Internet & American Life Project.
- The average online video viewer watched 228 minutes of video.
- 82.2 million viewers watched 4.1 billion videos on YouTube.com (50.4 videos per viewer).
- 54.8 million viewers watched 703 million videos on MySpace.com (12.8 videos per viewer).
- 6.8 million viewers watched 88 million videos on Hulu.com (13.0 videos per viewer).
- The duration of the average online video was 2.7 minutes.
So, what kind of video really works as a business tool on the internet?
That’s the topic of our next blog…